News Details


May 2, 2017 1:37 pm

It’s Official! Motabaqah Trading Co. is now the sole Authorized Distributor and Technology Representative of Keysight Technologies for the entire GCC

Riyadh, Saudi Arabia – Keysight Technologies, Inc. (NYSE: KEYS) announced that Motabaqah Trading Co. L.L.C is now their new Authorized Technical Representative and Distributor for the whole GCC.

The press announcement was held recently at Al- Mashreq Hotel in Riyadh, Saudi Arabia and the function was graced by the presence of prominent dignitaries, Mr. Benoit Neel (Vice President and General Manager, EMEAI Field Operations [Europe, Middle East, Africa and India] – Keysight Technologies ), Mr. Alessandro Pino (Indirect Channel Sales Manager, EMEAI), Mr. Augustin Kodiyan (Sales Manager – Keysight MENAI region), Mr. Ghunaim N. Al-Bagmy (Managing Director – Motabaqah Holding), Eng. Metab Al Saif (CEO – Motabaqah Holding) and various notable people from the press community.


Motabaqah Trading, a company of Motabaqah Holding Group, headquartered in Riyadh- Saudi Arabia; with other operating offices and presence in UAE, Qatar, Kuwait, Bahrain, and Oman. With this new strategic partnership, Motabaqah Trading is now the sole Authorized Partner of Keysight Technologies for all their products supplies & Solutions, sales, consulting, service support, calibration, repair and other test solutions for all of the GCC countries. 

Motabaqah Trading is renowned for offering a connected world of engineering expertise across GCC’s Test & Measurement industry. The company’s regional presence and a strong focus on electronic measurement solutions were a key reason for this new partnership. With over a decade of experience in servicing some of GCC’s largest companies in its targeted industries, Motabaqah has remained focused on fulfilling consistent quality requirements. All of its calibration laboratories are accredited to International Standards and practices, Motabaqah will be opening a new state-of-the-art repair and calibration lab in Abu Dhabi to better serve the customers in UAE and the other GCC countries.


“Today’s metrological needs are complex and ever-changing, making it extremely important for businesses to identify right products and solutions suitable to their operational needs,” said Metab Al Saif, chief executive officer of Motabaqah Holding. He added, The partnership and integration between Motabaqah Trading and Keysight combine two powerful industry experts that can provide GCC customers with a new approach to tackling their test and measurement challenges with greater implementation prioritization.” 

“We are pleased to establish this strategic partnership with Keysight Technologies. This collaboration will better equip the electronic measurement landscape for GCC countries,” said Dr. Souheil Nasser chief executive officer of Motabaqah Trading Co. Our company is driven by a simple motto: to care for customers, beyond the ordinary; and this collaboration will help GCC customers to reap better, stronger, longer lasting value for their test & measurement investments. Together with Keysight Technologies, we are at the forefront of measurement innovation.”

Motabaqah Trading regularly conducts training workshops, symposium, trade shows, and technology events for the telecom, aerospace, education, defense, RF, and electronic design industries in Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, and Oman.

Motabaqah‘s deep domain expertise in the selection and support of Keysight’s test measurement equipment backed by their Calibration competency is of exceptional benefit to our highly valued customers in the GCC countries,” said Mr. Benoit Neel, Vice President and General Manager for Keysight Technologies in Europe, the Middle East, Africa and India.

He added: “We are proud to partner with Motabaqah Trading to support GCC region. From our perspective, no other collaboration offers the breadth and depth of measurement tools and expertise that Keysight and Motabaqah Trading delivers. We look forward to a long-term and successful partnership.”


Motabaqah Trading Co. L.L.C, already a Keysight Technologies’ Authorized Service Partner for the GCC countries, is now completely dedicated to the sales and servicing of Keysight products and solutions. The companies in GCC will have solid opportunities with this partnership, which is driven by the singular focus to address the toughest test and measurement challenges with precision and confidence.